What is up, everyone! Welcome back to my channel, the best place for new coaches, content, creators, and entrepreneurs In today's video Let's talk about Instagram captions, specifically Instagram captions that can get you results like this and results like this.
Now, obviously when it comes to getting crazy engagement and crazy sales, there is more than just captions that you write on social media, but your Instagram captions can play a really great role in getting more engagement and getting more sales in your business.
That's why in today's video, I'm going to share with you some things to consider and some things to look out for when you're writing your captions, that'll get you more likes comments and sales into your business.
Now, before we dive into today's video, we always start off with shout outs.
So let's dive right into those first massive congratulations to this week's YouTube channel and Instagram profile of the week.
Thank you for supporting this channel. Now, if you're interested in being featured too, all you have to do is take a picture of this video and post it to your Instagram stories. Just don't forget to tag me, or you can leave a comment in today's video.
Anyways, guys, let's get right back into the video. All right, welcome back.
Now, when it comes to writing, engaging captions, that'll get you more likes comments and potentially sales. The first thing that you want to do is take a step back and actually understand who your audience is.
Know your audience really well inside and out. And this may take some time, may take some trial and error, and it may take some conversations with your followers.
But what you need to know is when you're creating content, when you're writing captions, really understand who you're trying to speak to.
For instance, in my business, I know that the audience that follows me is typically
someone who's just starting out in their business. If they even have a business they're really in those early stages, they don't like working at a corporate job and they're starting to slowly realize that and they want to start a business online.
And they also want to tap into social media. And specifically they're interested in Instagram and YouTube.
And because I know all of these things, I'm not going to write captions that cater to
more of an advanced audience. I'm not going to write captions that don't speak to social media and talk about brick and molder solutions.
I don't do that. And that's all because I know my audience inside and out. And how did I get to this level?
Well, obviously it takes a lot of surveying. And what I recommend is periodically hop on your Instagram stories and actually ask what your audience wants to know from you, what their goals are when it comes to X, when it comes to their fitness, when it comes to their business, when it comes to their career, whatever industry you're in, really ask your audience, these crucial questions, what are their struggles?
What are their pain points?
These are things that you really want to know because it helps you with your content creation. It helps with your caption writing. And what I recommend actually is to create an ideal audience or ideal client profile. Like you're seeing right here on my screen.
I personally refer to this a lot is this is where I paint the picture of who my ideal
audience is. And I always refer back to it. If I ever feel like I might be forgetting what my audience truly wants from me. So I highly recommend just creating a separate Google doc and just writing the following things who is my ideal client or audience,
what are their pain points?
What are their goals?
And what's stopping them from hitting those goals.
What are their interests?
What do they want?
Right?
And again, it takes a lot of research in order for you to build this out. But what's important is that you get started today when it comes to collecting the necessary
data on your audience.
Now, moving on to the second component that you need to consider when you're writing Instagram caption specifically, when you want people to actually read your captions is to make sure that you have an engaging hook.
And what you want to know is the first 125 characters matters a lot after 125 characters on Instagram, it'll actually cut it off and the person will have to click more.
And so your goal is to make sure you get as many people clicking more so that they'll read the entire piece of content, because if they don't, what was the point of you posting it?
That's why you want to make sure that the first 125 characters is something that will
really be attention grabbing. And some examples that I have for you is maybe it could be a polarizing statement.
For example, maybe for me, I'll write a caption. And the first line is say, why everyone else's content sucks. You might want to click that because it's a little bit polarizing, or you might want to kick it off by asking a question, a question that, you know, your audience has, that they would want to answer.
So for example, mine might say something like, do you want to know how to write engaging Instagram, captions that get you more likes comments in sales. Now, obviously that might be a little bit longer than 125 characters, but you get the idea.
It's a question that I know you guys have, and therefore there's a higher chance that
you guys will actually click on it so that you'll read more of what I have to say.
That's why it's very, very important that you have the first hook in mind and that you make it as attention grabbing as possible.
And that it will actually cause someone to not just stop the scroll, but also click more. In fact, to add onto what I'm saying and to show you proof of why having an engaging header really, really works is let me go through some of my top posts of the year in terms of likes.
And you'll notice that a lot of them have super engaging hooks that make people want to read more. For example, this one right here says yesterday, someone said they're unsubscribing from my channel.dot dot.
A lot of people are going to want to read more and understand why they said that.
Now here's another one. This one says how I'm on eight content platforms, but don't burn out now for a lot of people in my audience.
I know there are content creators or they're aspiring content creators.
And I know that by me saying this, it's already going to get them curious as to how don't you burn out. And so that's why this is really effective. Let's look at another one.
This one right here says why copying me won't work dot, dot, dot dot.
And so, as you can see from the examples that I showed you, and these are the examples from my top posts that have the most likes on my account.
You'll see that a lot of them have cliffhanger moments that cause people to be very curious, to want to learn more. And that's exactly what you want to integrate into your own captions, whether that is a polarizing statement, or it's a question that will pique someone's curiosity.
Now moving onto the next component that can really help you strengthen your Instagram caption writing strategies is to have killer content and killer copywriting.
So let's talk about these two things. Killer content means having content that actually speaks to your ideal audience.
And this is what we talked about in the first tip. Now there are a lot of tools out there that can help you really understand what type of content that's going to do well. And I've got not just this video right here that outlines some content ideas that I have for you, but I've also got this video that also walks you through different strategies on how you can do content research.
Now, since these two videos do a very good job in deep diving on that topic, I'll let
you click on these two videos and find them for yourself so that you can really learn
how to not just create good content, but also research content so that you have ideas all the time.
Now, the next thing that you want to make sure you have is good copywriting. Now this is a skill that is so, so essential for entrepreneurs to master is being good
at communicating with text.
A lot of things that you see on the internet. Yes.
There's video. Yes, there's all of that, but having really great copywriting skills can get you super far when it comes to your sales pages, your website, your Facebook ads, your Instagram captions.
And so I really want to spend some time to share with you my top three favorite copywriting persuasion tactics that I use a lot in my own business. Now, the first copywriting persuasion technique that I like to use is called future pacing.
for more detail please watch video below:
