We all know, a Website can be categorised in icrany ways. A Niche site, Niche-less site, Micro-niche site and so on. Building an authoritative niche site requires time, patience and lots of dedication. Where as, building a Micro-niche site, requires a perfect strategy, planning and your expertise. Specially, after Google Algorithm changes, niche sites are performing really well. If you are one of those quality bloggers or internet-marketer, you can always build a quality micro-niche Website, and earn a huge chunk of money from Advertising or other monetization techniques.
What are Microniche Websites?
Micro-Niche websites are the perfect way to add some extra amount of money in your monthly income. Niche websites are specific and targeted towards a micro-topic or keyword. These websites do not exactly get a lot of traffic but they tend to make more money in less traffic. One reason for the same is, you get quality targeted traffic, and they convert better than un-targeted traffic. You can use any monetization techniques like- AdSense, ClickBank, Affiliate program, CPA or use it to sell eBooks.An example for such micro niche sites are:
- Hostgator Coupons
- Cydia guide
- Buy fake iPhone
Building a Profitable Micro Niche Site:
Few important point that you must understood are:
- The Right Keyword for Domain Name
- Primary Keyword of Your Website
- Niche Website Content Strategy
- Monetizing the Niche Website
- Google Ranking of your Niche website
The Right Keyword
The first step towards a successful M-niche website lies in its
domain. Niche website is going to work perfectly only when you have the
right keyword in your domain name. Finding the right SEO keyword can be
tricky sometimes. However, there are lot of things from which you can
easily pickup ideas to find a right keyword. For example, you can use Google trends, Google Instant, Online Ads, Magazines. They all give a lot of ideas.In my view, these ideas can be of two types:
- Local
- Global
- Keyword research for dummies using Google Keyword Tool
- Killer Keyword research tools for dominating a niche
- Limit the Global search to around 4K i.e. 4000 searches per month.
- Competition should be medium or high.
If you see mostly blogs and websites of low ranking ( Few of them will always be higher but that’s not going to effect ) and they don’t match the exact keyword in their title then register the domain name for you niche website.
Primary Keyword of Your domain name
Your domain name is the primary keyword of your website. Your whole
niche website revolves around your primary keyword. You will rank higher
in Google search results for your primary keyword and that’s what our
target is. Next thing that you need to do is:- Write an article of 1200+ words as your primary article which should be your home page also. (How to use static frontpage in WordPress).
- Take care of On-Page SEO. You can use plugin like SEOPressor, to optimize your content.
- Make sure you add LSI Keywords in your article.
- Quality matters so research well before writing. Here are few factors which will help you to write high-quality content.
Niche Website Content Strategy
Content strategy is very important in order to regularly update your
niche website and to gain traffic to other articles. Now its time to
create more content on your niche website. Here is how you are going to
do it..- Search for long tail keywords related to your primary keyword.
- Write at least 15-20 secondary articles over the next 3-4 weeks.
- The minimum word limit of these articles should be 350-400 words. More it is, better it is.
- Interlink the articles very well. Take advantage of plugins like Insights, SEO Smart link.
- Articles should be 100% original and of best quality.
Monetizing the Niche Website
There are various ways to monetize your niche website. You need to
choose one which can give you maximum possible revenue. I mainly use
these 3 ways to monetize my niche websites:- Google Adsense
- Clickbank products
- Amazon Affiliate (Product, eBook)
Amazon affiliate program gives 4% commission in beginning which usually increases up to 14% with increasing number of sales. Choose which ever you like and it’s also easy to get the affiliate account. If you don’t have one, simply sign up for the account. It’s free.
Google Ranking of Your Niche Website
Google rolled out exact match domain penalty some time back, and it was targeted to penalize micro-niche Website with low quality content. In our case, we are not building a low-quality website, rather we are building profitable high-quality micro niche website. We have already done most of the task by writing quality content. Now, focus on improving the SEO of your micro-niche blog. Here are two guides, which will help you:As you have a domain name with your primary keyword in it, It will give you a boost to rank up in Google quickly. Secondly, secondary articles will get traffic for long tail keywords. You will soon see some starting traffic on your website. Initially, no backlinks are required for the niche website because it’s targeted and specific. Having the primary keyword in the domain name has its own advantages and it’s one of them.
Now, to further boost the ranking of your Website, here are few things that you could do:
- Increase Social share of your content (Check Social media impacts on SEO)
- Build links by commenting on similar niche sites. You can also take advantage of guest blogging.
- Submit your micro-niche site to these list of Websites & directories
- Create Social media profile on all popular platform.
- Use Jetpack to auto share content on your Social media profiles
Conclusion: Your rank and traffic will get better over time. The niche website will generate more revenue in less traffic as the chosen keyword has a high CPC as already explained. You will also get many other long tail keyword traffic. Niche website will also get few sales if you monetized with affiliate accounts. So if you are planning to make one or if you are already working on a niche website, do share your experience right here.
