What is the history of the Allen Solly brand?

Allen Solly is a brand of clothing and accessories that was established in India in the early 1990s. The brand is owned and operated by Aditya Birla Fashion and Retail Limited, which is a subsidiary of the Aditya Birla Group, one of India's largest conglomerate.

The Allen Solly brand was introduced in India in the early 1990s as a premium casual wear brand for men and women. The brand was marketed as a "Friday dressing" brand, with the idea that people could wear Allen Solly clothing to work on Fridays, when many offices have a more relaxed dress code. The brand quickly gained popularity and expanded to include a range of clothing and accessories for men, women, and children.

In the 2000s, Allen Solly began to expand its presence in international markets, including countries in Southeast Asia, the Middle East, and Africa. The brand also expanded its product line to include formal wear and accessories such as bags, shoes, and watches.

In recent years, Allen Solly has continued to expand its presence in India and internationally and has become one of India's leading fashion brands. The brand is known for its trendy and stylish clothing and accessories, as well as its commitment to quality and customer satisfaction.

In 2020 Aditya Birla Fashion and Retail Limited, announced that it had entered into an agreement with UK-based brand, "The Collective", to acquire the business and assets of the company, which operates under the brand name "Planet Fashion" in India.

Today, Allen Solly is one of the leading fashion brands in India, known for its trendy and stylish clothing, accessories, and footwear. It has a wide range of products for Men, Women and Kids, and continues to expand its presence in the Indian and International market.


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